How successful is my email campaign?
Mailchatter provides in-depth analytics of each email campaign and stores these so that you can look back over the history of your campaigns and compare their success. Go to the left hand menu and select 'Reports'. The table shown gives you the headline data for each email - the number of emails sent, the number opened and the number where links in the email were actively 'clicked' and followed. To access a more in-depth analysis, click the 'Report' for a particular email. The report generated will show you all kinds of information that you can use to make your email campaigns even more successful in the future, even down to which customers clicked on which line links in your email.
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