MailChatter - Email Marketing Tools

MailChatter doesn't just support you in designing, writing, scheduling and sending emails...it acts like another member of staff, analysing the success of your previous campaigns so that you can make future 'sends' even more successful. Undoubtedly, knowing your customer base is essential and the reports Mailchatter generates will become important tools in your diagnostics. With each email send, a report will be automatically generated providing useful information for pinpointing your successes, learning about your customers and identifying leads for future campaigns.

And the good news is that you don't need to have a degree in statistics to interpret the information we provide. With easy-to-digest tables, pie-charts and graphs the information you need is available at-a-glance. You can easily make overall comparisons between email campaigns to identify those with more successful open rates and click rates. Of course, you can then delve deeper and ask specific questions about why and how your contacts have responded to a specific campaign - essential information upon which to base future campaigns and lead your marketing decisions. MailChatter will provide you with the answers.

Advanced analytics

With each campaign you send out, MailChatter produces a report so that you can track the success of that campaign. You will be able to:

See how many emails were delivered and opened.
See where in the world your customers were when they opened your email, the device they were using and when they interacted with your email.
Find out which email addresses bounced and why (and we will help you by automatically determining whether or not an email address should remain on your contact list).
See who unsubscribed from your emailing list and find out why. We'll help you keep track of these email addresses so that you don't accidentally send future campaigns to them.
Delve into the detail of particular subscribers' email activities: when they opened, what they clicked.

Learn about your customers

The beauty of MailChatter's simple but powerful reports is that you can take control of analysing the relative success of your different campaigns and plan to make future campaigns ever more successful. Ask yourself:

Which of the links in my email were most popular? Why? How can I make use of this in the future?
Are any like-minded groups of customers emerging from my contact list? Perhaps women between the ages of 30-44 responded particularly well to a certain link in my last email?
Which sections of my email did my customers interact with most and least? Are my emails the right length? Where should I place the most important links in future?
Who didn't open my last email? Why? I can generate a list of those customers who didn't interact and send them a modified campaign.

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Advanced analytics

Learn about your customers

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