What is a good click through rate?

It's important to know that average click through rates actually tend to be quite low - so, don't beat yourself up before you consider this rough guide! Across the piste, taking into account a range of different organisations and company types, there's an average click through rate of around 5%. If you want to be the best in your field, you should, of course, aim higher than this. Your customers and subscribers will reward your good quality and relevant content by clicking on your links, so improving your click through rates is not only possible but should become part of your development plan.

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